We all know that the success of a business today depends in large part on its visibility online. To be visible, companies must have a well-targeted and well-organized marketing campaign.
A marketing campaign cannot be successful these days without proper SEO-based best practices and best SEO strategies. This is because the technology and algorithms of search engines keep changing and improving. As a result, the way people search the Internet is also changing.
Now is the time for you to update yourself with the SEO trends that are likely to be trending in the year 2021. Of course, a few of the old SEO trends will be around forever. However, each company must familiarize themselves with and put in place certain practices that will be decisive on SEO in 2021.
Google and other search engines have announced major changes to how websites rank in 2021. In this article, we walk you through some practical steps to a successful SEO strategy for 2021.
Local search helps a lot in enticing potential customers to search for a local product or service. Research shows that local searches account for over 65% of online searches. If you are unable to optimize your website for local searches, your business will miss a lot. As the dominant trend suggests, people will want faster results in 2021 when they search for local deals, like a florist or the nearest gym. As a result, search engines, especially Google, will focus more on local searches to prioritize local businesses in 2021.
You can also optimize your website for local searches by:
- Updating your Google My Business page
- Creating local landing pages for local areas
- Creating NAP profiles.
Remember, local SEO is for all types of businesses, regardless of their size.
Mobiles are now the preferred devices for research. Studies show that over 85% of people use mobile phones for analysis.
Google also announced that in 2021, all sites would be indexed on mobile-first (Mobile-First). As a result, if your website is not optimized for mobile, your website’s ranking in search results will suffer.
It would help to rank higher in SERPs if you made your website mobile-friendly in 2021. However, the benefit of having a mobile-friendly website goes beyond higher search engine rankings; it also makes it easy for your target customers to search and find you.
At the same time, you need to make sure that your website loads quickly on mobile. These days people hate to wait and want results fast. Since slow downloads and delays irritate people, you need to ensure that your site does not contain such irritants to destroy the customer experience.
Essential Web Signals
Google will apply 2021 new ranking signals, called Core Web Vitals, which will focus on measuring user experience (UX).
Optimizing the quality of the user experience is the key to the long-term success of any website. Whether you’re a business owner, marketer, or developer, essential web signals can help you quantify your site experience and identify opportunities to improve the website performance.
Core Web Vitals are metrics that apply to all the web pages. Each of these signals represents a distinct facet of user experience, is measurable in the field, and reflects the real-world experience of a user-centric critical result.
The metrics that make up essential web signals will change over time. The current strategies for 2020 and which will apply in 2021, focus on three aspects of User Experience(UX): page load time, interactivity, and visual stability. The set includes the following metrics (and their respective thresholds):
– Largest Contentful Paint (LCP): User-centric metric for measuring perceived load speed for a good user experience, LCP must occur within 2.5 seconds of the start of the page load.
– First Input Delay (FID): measures interactivity. It includes clicks, the moment of mouse, key-down, pointer point. This calculates tracks the time from when a user first interacts with a web page. after the time when the browser can start processing that interaction.
– Cumulative Layout Shift (CLS): measures visual stability. Provides a good user experience; pages should maintain a CLS below 0.1.
As said before, SEO trends ranking factors will be user experience-driven in 2021. And it would help if you track your visitor’s behavior mapping as appropriately required. For example, When the users visit your website? How do they react? How long do they stay with your content? Are they visiting more pages than your home page?
In 2021, you can expect Google to track and measures your website user behavior performance as the most essential part of the ranking criteria. And at the same time, traditional SEO trends like link building and content marketing will also play a dominant role.
There are some things you can do on your own. You can closely look at your Google analytics and determine the bounce rates and time people spend on each page. Using the data you get from observation, you can optimize your website for a better user experience; it will help you with Google SERP rankings in 2021.
When optimizing your website for users, you should implement A/B testing, which involves fine-tuning the landing pages across the website based on the analytics statistics.
Google My Business(GMB)
It is essential to update your business profile on the Google My Business(GMB) page, which plays a crucial role when people search for your business information locally.
In 2021, you should consider the Google My Business page as a powerful tool. It lets your target customers know your specific details like your business address, phone number, services offered. GMB also contains customer reviews, customer suggestions helping you not only to project your business but also to attract more prospects.
The trend of people performing voice searches is steadily increasing. According to studies, voice searches account for over 25% of all searches, and the trend is showing signs of improving.
So, how do you react to your SEO strategy for 2021? This will help you if you are using long-tail keywords.
For example, instead of using the search query – “professional SEO services” you can use – “what are the best professional SEO services in New York?” – which is a more conversational and relaxed query and which helps local search considerably.
You can also expect the revolutionary waves of AI in digital marketing to influence the growing importance of voice search significantly.
This will help you prepare to optimize your website for voice search, as this should be a key ranking prerequisite for 2021.
Quality of Website Content
You can rest assured that high-quality content will play a crucial role in your SEO rankings in 2021. So when posting articles and blogs to your website, please don’t waste time making sure they are of the highest quality.
This will help if you keep in mind that Google will only prioritize sites with unique content that answering all the questions.
As per the latest trends, including the video content on your website, you are sure to be behind in search results in 2021. You may not yet know that video content has the potential to multiply the rate. Six-fold conversion compared to non-video content.
When you embed videos on your website, people will enjoy watching it to increase engagement rate to spend more time on your website than the user engaging with your web pages. Therefore, Google will rank your webpage higher in the search results.
With 2021 around the corner, you need to implement SEO best practices to prepare for a successful SEO strategy in the next year.
Develop high-quality content also generate backlinks to your website.